Understanding what a Business Identity/Brand can do for you is critical in whether your business survives past the 5 year test.

Did you know that over 85% of small and medium-sized businesses fail in the first five years. That is why it is important to establish an identity and brand as soon as possible.

You have certainly heard the phrase a "picture is worth a thousand words?" This literally means that people are highly affected by visual elements and come to recognize a business or product by the images that a presented to them. This is why using a recognizable, consistent visual image is so strategically important for your business.

Those of you who own your own business may know that customer recognition of your business's name and logo is important. The clearer your overall business identity is, the more likely your business is to survive and thrive? In order for your identity to be clear to your customers, it has to be unique, as well as consistently displayed in every aspect of your business.

Uniformity of design gives the customer a sense of cohesion concerning your business, what you do, who you are, what your culture is.

In today's congested marketplace where people are constantly bombarded by visual stimuli, it is imperitive to have a recognizable buisness identity.

Establishing a clear and memorable identity is the first step, and is probably one of the easier steps you'll be taking to create a visually exciting and memorable logo or to improve an existing logo for your company. The not so easy part is maintaining that identity consistently, especially when your business begins to grow.

A good logo goes a long way in establishing your business identity. Your logo should reflect what your business does. It should be unique, eye-catching and easy to identify.

Another important business identity component is your business card. Once you have your business name, tagline, address, phone number, and logo, designing your business card should be fairly easy.

I can help you work through all of the steps. From creating a logo, to creating your business stationery, advertising and other marketing materials.

Your business stationery consists of letterhead and accompanying unprinted stock for additional pages, envelopes, mailing and shipping labels, note cards, business cards, and more. Each of these documents should be designed using a consistent layout -- meaning the same consistent "look."

Contact me today for a free, no obligation quote on a business identity package for your company and let me show you what my graphic design skills can do for your company.